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Digital Tagging Manager
Job Summary
A company is looking for a Digital Tagging Manager to lead the implementation and management of digital tracking across eCommerce web pages.
Key Responsibilities
- Oversee the implementation, maintenance, and troubleshooting of tags in Adobe Data Collection and support legacy Google Tag Manager items
- Collaborate with marketing and development teams to define tagging requirements for tracking user behavior and conversions
- Conduct audits and quality assurance processes to ensure tags function correctly and comply with standards like GDPR and CCPA
Required Qualifications
- Bachelor's degree in marketing, analytics, or computer science
- 3+ years of experience in digital marketing technologies, particularly tag management and web analytics
- Technical knowledge of CSS, JavaScript, or HTML for implementing and troubleshooting tags
- Understanding of Customer Data Platforms (CDPs) and data unification strategies
- Adobe Analytics certification is a plus
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COMPLETE JOB DESCRIPTION
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