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Marketing Analytics Director
Job Summary
A company is looking for a Marketing Analytics and Operations Director to lead data-driven marketing efforts and manage operational systems for measuring success.
Key Responsibilities
- Design and implement real-time tracking and develop a Multi-Touch Attribution model for marketing performance evaluation
- Create measurement plans, analyze SEO performance, and manage media campaign performance to optimize marketing effectiveness
- Oversee lead management processes, improve the mar-tech stack, and ensure compliance with data privacy regulations
Required Qualifications
- 10 years of experience in digital marketing analytics
- Expertise with measurement platforms such as Google Analytics and data visualization tools like Tableau
- Experience with marketing data and analytics tools, including SEMRush and Salesforce Account Engagement
- Strong SQL and advanced Excel skills are preferred
- Hands-on experience with marketing automation platforms
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COMPLETE JOB DESCRIPTION
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Company Overview
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