Job Summary

A company is looking for a Marketing Analytics Manager.

Key Responsibilities:

• Create and maintain full funnel dashboards to identify key insights, report channel performance, provide test results, and monitor and optimize campaign effectiveness
• Provide objective assessments of marketing efforts to inform strategy, understand performance, optimize investments, and maximize conversion and minimize CACs
• Work with stakeholders to determine key performance indicators and conversion funnel goals

Required Qualifications:

• 5+ years in marketing analytics roles
• Fluency in SQL, Excel/Google Sheets, BI reporting tools such as Tableau, Looker
• Experience building intuitive and actionable dashboards and data visualizations that drive business decisions
• Ability to pull out insights and identify patterns from open-ended marketing challenges and data sets
• Experience with fintechs and early stage business