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Marketing Analytics Manager
Job Summary
A company is looking for a Marketing Analytics Manager.
Key Responsibilities:
- Create and maintain full funnel dashboards to identify key insights, report channel performance, provide test results, and monitor and optimize campaign effectiveness
- Provide objective assessments of marketing efforts to inform strategy, understand performance, optimize investments, and maximize conversion and minimize CACs
- Work with stakeholders to determine key performance indicators and conversion funnel goals
Required Qualifications:
- 5+ years in marketing analytics roles
- Fluency in SQL, Excel/Google Sheets, BI reporting tools such as Tableau, Looker
- Experience building intuitive and actionable dashboards and data visualizations that drive business decisions
- Ability to pull out insights and identify patterns from open-ended marketing challenges and data sets
- Experience with fintechs and early stage business
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COMPLETE JOB DESCRIPTION
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