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Marketing Automation Manager
Job Summary
A company is looking for a Marketing Automation Manager, Push & In App.
Key Responsibilities
- Design, implement, and manage customer journeys aligned with product goals and campaign strategies
- Collaborate with global stakeholders for campaign planning and risk management
- Monitor campaign performance and address technical or execution issues
Required Qualifications
- 5-7 years of experience in lifecycle marketing focused on user acquisition and engagement
- Hands-on experience with customer engagement platforms like Salesforce Marketing Cloud, Braze, or Oracle Responsys
- Strong analytical mindset with experience in data-driven decision-making; SQL proficiency is a plus
- Self-starter with a creative and solution-oriented approach
- Strong team player with an understanding of cross-functional marketing and product initiatives
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COMPLETE JOB DESCRIPTION
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Company Overview
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