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Marketing Data Analyst
Job Summary
A company is looking for a Marketing Data Analyst.
Key Responsibilities:
- Establish flawless semi-automated or automated reporting dashboards for clients, showcasing marketing KPIs and progress to goals across a variety of channels
- Design lifecycle-forward data measurement strategies and plans to drive the evaluation of fundraising, paid media, social media, website and/or, email strategies
- Support client teams with timely campaign reporting during busy times of year, such as the EOY fundraising season
Required Qualifications, Training, and Education:
- 2-3 years of experience producing error-free reports and providing insights on paid media campaigns, email campaigns, social media campaigns and website optimization
- Proficiency in Microsoft Excel and/or Google Sheets
- Experience building dashboards from scratch in Google Data Studio, Tableau, PowerBI or another data visualization software
- Experience with scripting languages such as R or Python
- Experience in analyzing and drawing insights from Google Analytics, GA4 or another analytics platform
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COMPLETE JOB DESCRIPTION
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Company Overview
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