CRM Lifecycle Manager

Job Summary

A company is looking for a CRM Lifecycle Manager.

Key Responsibilities

• Develop a channel-user-scenario matching model in collaboration with project release operations and brand teams
• Create standardized processes for managing multiple projects to reduce collaboration friction
• Expand in-house CRM system capabilities by defining optimization goals and collaborating with the tech team

Required Qualifications

• At least 3 years of experience in large-scale CRM project management or precision marketing
• Deep understanding of digital marketing strategies in foreign markets and CRM processes
• Strong ability to perform under pressure and thrive in a fast-paced, multicultural environment
• Proven track record of driving results and successfully implementing business initiatives
• Passionate about gaming with a strong understanding of overseas gaming markets