In this guest post, blogger and copywriter Jessica Fender discusses how to write an inspiring remote team vision statement that can enable your team to find common goals and achieve the big picture.
5 Steps for Writing an Inspiring Remote Team Vision Statement
Team management is a topic that many managers find quite challenging. When you have several people on your team with different personalities and needs, it’s essential for you to be creative in keeping them motivated and promote mutual trust. Additionally, when you are managing a remote team, people management becomes even more difficult. This is why it is essential to try hard and find solutions that will enhance collaboration and keep the team’s relationships stronger. A remote team vision statement will help you achieve this objective.
Apart from showing your team members’ direction, the team vision statement will make them trust you and validate your leadership skills. Apart from their appreciation, you will also help your team stay motivated and improve their productivity. If you don’t know where to start in writing an inspiring remote team vision statement, the steps below will give you more clarity.
Step #1: Invite Your Team to a Virtual Meeting
Just like its name says, the team vision statement is for the entire team. So, a wise decision would be to ask for their opinion and involve them in the creation process. This is why a good idea would be to invite them to a virtual meeting. For example, you can announce to them that the meeting will have the following objectives:
- Understanding the team vision on how the company will evolve in the future
- Getting a clear view on what keeps them motivated and inspired
- Understanding their idea of what a team vision statement should look like
Hearing their opinions and feedback will help you understand whether your team is motivated or what actions you need to take to bring them on the same track. You can also use their ideas to make the team’s vision statement more powerful.
Step #2: Decide on a Clear Purpose
When you build a team vision, you need to shape it around a clear objective. It should include the team’s main purpose together with a couple of key ideas. Thus, it is essential that you define the main objective from the beginning and then start writing it. If you don’t know where to start, you can think of the following aspects:
- Help your team understand the type of services you provide. For example, if you offer kitchen appliances, then your team vision statement should mention that your target is to have your kitchen appliances in every kitchen.
- Define your target audience.
- Explain to your team members what impact your products and services make on your clients.
- Make everyone understand why you are present on the market.
The ideal basis for your remote team vision statement is the business’ goal. As long as you build the vision with it in mind, it’s impossible to fail.
Step #3: Keep Your Team Vision Statement Short
A team vision statement that is too elaborate will lose its power and meaning. Your team needs to understand it clearly and not get lost in details. So, if you want your team vision statement to make an impact then you shouldn’t make it more than 20 words long. While your team is working remotely, they need to be reminded from time to time about the business goal. Therefore, a one-sentence and concise team vision statement will remind them what they are working for. This way, you succeed in keeping your team interested in developing the business services and serve your clients with enthusiasm and energy.
Step #4: Team Vision Statement Needs to Be Realistic
When building the remote team vision statement you should show optimism and enthusiasm. The team is already working remotely and facing personal challenges. Therefore, they need to know that there is a light at the end of the tunnel, and they will always look to their leader for energy and optimism. So, the statement should be built around this strategy and help your team stay motivated despite the challenges that will come.
On the other hand, showing too much enthusiasm will turn into something unrealistic and almost impossible. Therefore, when writing your team vision statement, you should combine optimism with reality. It’s good to set ambitious targets, but they need to be always achievable. Additionally, it’s good to be ambitious when setting the goal of your team’s vision statement. So, your team’s vision statement should be ambitious but also manageable. As long as you keep achievable standards, your team will feel that they can fight for an achievable purpose and gain more confidence in their abilities.
Step #5: Decide Where You Will See Yourself in the Future
If you want to write a powerful and inspiring remote team vision statement, you should think both in the short and long term. While it is important to keep your team focused and get quick results, you should also think about the future. Before sending the vision statement to the team, you should consider future goals. What accomplishments do you want to achieve five or ten years from now? Will your team vision statement be valid five or ten years from now? With this in mind, you should build your team vision statement to serve more than today’s business objective. It should be able to still be a powerful motivation statement many years from now.
Inspire Your Team
When you manage a remote team, it is crucial to write an inspiring team vision statement. As they are struggling to find a work-life balance, the team members need to have a purpose and a leader to follow. So, creating a clear and optimistic vision statement is the best thing you can do for your team. The tips shared above will help you create an inspiring remote team vision statement and keep them motivated for the challenges that will come. Apart from setting the team vision statement, it is as important to reinforce it whenever you can. Thus, you will remind your team members not to forget what they are fighting for.
Jessica Fender is a copywriter and blogger with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. You can check her last review of Ultius.
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