How to Use Email Marketing for Remote Recruitment

In today’s digital age, email marketing has become an essential tool for businesses to reach their target audience. When it comes to remote recruitment, email marketing can be a game-changer. In this guest post, Alex Husar of Onilab explores how businesses can use email marketing for remote recruitment, from building email lists to crafting effective emails that get results.

Traditional recruiting strategies sometimes fail to reach a wide-ranging and diversified talent pool, leaving businesses looking for creative ways to entice top personnel. Here is when email marketing’s effectiveness shines.

In the realm of digital communication, email marketing has long been a mainstay that helps companies interact with their customers and build enduring connections. However, its hiring and recruiting potential is still mostly unrealized. Email marketing has become a crucial weapon in the toolbox of forward-thinking recruiters because of its unparalleled reach, personalization options, affordability, and remote hiring capabilities.

Benefits of Using Email Marketing for Remote Recruitment

Email marketing offers numerous hiring opportunities and stands out among other recruitment methods. Here are some of the significant benefits.

Personalization

With email marketing, you may tailor your communications to the particular receiver based on details like their name, preferred jobs, or prior contacts. Customized emails boost the chance of engagement from potential applicants by conveying a feeling of special care.

Wide Reach

With email marketing, you can rapidly and successfully reach a big audience. Broaden your reach and visibility by sending targeted messages to a vast pool of potential prospects. 

Segmentation

With email marketing, you may directly target suitable candidates. If your company works remotely, you can target those looking for remote employment or who possess the qualifications for such a job. You may ensure that the appropriate people see your recruiting message by segmenting your email list according to geography, industry, or job function.

Timely Communication

Since email offers real-time contact, you may react to applicant queries right away and give updates as needed throughout the hiring process. Effective communication enhances the applicant experience, increasing your company’s appeal to potential recruits.

Retargeting Opportunities

Email marketing enables you to retarget applicants who have connected with your emails or clicked on particular links but haven’t applied or finished the process. This offers a chance to re-engage applicants who have expressed interest earlier.

How to Create an Efficient Recruitment Email Campaign

Creating a recruitment email campaign is relatively easy, but each step is essential. Let’s look more closely at the process.

Choose the Right Email Service Provider (ESP)

Your most suitable email platform choice depends on your needs and requirements. Examine the features that various email platforms offer. A user-friendly interface, adaptable email domains, effective spam filtering, attachment support, calendar integration, and mobile access are some of the typical features.

Apart from that, look at how well the platform integrates with other programs and services you utilize. Look for tools like manuals, FAQs, guides, and discussion boards. Check whether they provide responsive customer services like phone, live chat, or email.

Build a Targeted Email List

The wider your audience and the more subscribers you have on the email list, the more successful your email campaign is. By promising them certain perks for subscribing, you might persuade potential subscribers to join your mailing list. They may be offered value-free advice, the most recent information, or anything else.

If you operate an online business, consider offering a discount on a future purchase as an incentive. To avail this exciting offer, individuals need to subscribe to your newsletter. Make sure to spread the word among your social media followers, emphasizing the perks of being a subscriber.

Design Compelling Content

Content is an extremely important factor for the success of your email. First and foremost, the subject line should be brief, intriguing, and pertinent to the employment position. It should stimulate the recipient’s curiosity and persuade them to open the email. Start the email with a strong opening that focuses on the distinctive qualities of your business or the position you are hiring for. Pay attention to the advantages and chances that the job provides.

Clearly describe the job function, including the title, duties, requirements, and other pertinent information. Emphasize the exciting parts of the job and how they fit with the applicant’s qualifications and professional aspirations. If your company works remotely, you can share detailed information about remote work opportunities and highlight the benefits of working remotely. This direct communication allows you to engage with candidates more personally.

Perform A/B Testing

Marketers have long utilized A/B testing to determine which version of their messaging resonates most with their target audience. You may randomly send two or more variations of the same email to prospects and decide which is more effective in helping you reach your objectives.

Mind that you are supposed to make only one alteration at a time. For instance, modify only the CTA if you are conducting an A/B test. Don’t touch other sections.

Email Recruitment Campaigns Best Practices

Sticking to the process described above might not be enough. Some specific tricks can make your email campaign more efficient.

Automate Email Workflows

Make a list of the precise tasks and procedures you wish to automate. Common examples include welcome emails for new subscribers, follow-up emails, reminders for abandoned shopping carts, and notifications about upcoming events.

Create segments for your email list based on details like demographics, behavior, or interests. You may send tailored and targeted emails by segmenting your audience. After that, you may create triggers. Based on particular occurrences or circumstances, they start automating actions.

Ensure Data Privacy

To secure the personal information of your subscribers, you need to take care of data privacy. Here are some top recommendations to keep all the data private:

Obtain explicit consent: Before adding somebody to your email list, ensure you have their approval. To verify that subscribers want to receive emails from you, use a double opt-in procedure where they must confirm their subscription.
Minimize data gathering: Only gather the necessary data for your email campaigns. Unless it is essential for your business, only request a little personal data.
Make it simple for subscribers to opt out of receiving your email marketing by providing an unsubscribe option. Include a link to unsubscribe in each email you send, and swiftly comply with requests to be taken off your mailing list.

Highlight the Value Proposition

It’s the responsibility of a recruiter to make job postings appealing to potential employees. The prospects will find the job role more appealing because you are marketing career chances, so stress what’s in it for them.

In addition to the position’s duties, responsibilities, and qualifications, highlight how competitive your learning opportunities, insurance, and other perks are.

Optimize for Mobile

60% of email openings are from mobile devices, according to Aedestra. Ensuring your email campaigns are structured and designed to deliver the optimum user experience on mobile devices is critical. For mobile email optimization, keep the following tactics in mind:

Utilize universal email themes, which instantly modify and adapt to various screen widths. Doing this lets you be certain that your emails will appear and read properly on mobile devices.
Preheader text and subject lines should be optimized for mobile displays with a little display area for these elements. To encourage recipients to read your email, ensure your subject lines are concise and compelling.
Utilize big, touch-friendly buttons: Since touchscreens are a must for mobile users, it’s critical to utilize bigger, finger-friendly buttons. As a precaution against accidental clicks, place your CTA buttons in a visible location with ample space around them.

Final Word

Email marketing is an effective technique for hiring and recruiting. Organizations may significantly improve their recruiting efforts by adhering to the solutions described in this article, such as creating a focused email list, writing engaging content, and examining campaign analytics.

Even though email marketing has many advantages, it’s important to strike a balance and respect the privacy and choices of applicants. To guarantee ethical and responsible email marketing tactics, getting consent, providing for opt-outs, and following any data protection laws are essential.

Author Bio

Alex Husar is a chief technology officer at Magento performance optimization agency Onilab. Working at the company for almost a decade, Alex has gained proficiency in web development, creating progressive web apps (PWAs), and team management. Alex constantly deepens his knowledge in various technological areas and shares it in his articles. He helps programmers overcome common challenges and stay updated with the latest web development trends.